Berytus assists clients in directing their PPC campaigns toward their objectives.
We assist our businesses in connecting with their customers on the most effective paid platforms, such as Facebook and Google Ads. We’ve managed PPC budgets totaling millions of dollars over the years, and we’ve discovered what creates a successful partnership between a client and their PPC agency. Our PPC management approach is centered on what produces the best results for our clients while maintaining the highest level of openness.
Offers Management Services
The following ad platforms are covered by our PPC management program:
- Ads by Google (Search & Display Network)
- Ads on Instagram
- Shopping on Google
- Facebook Ads
- Google Advertisement
- Tweet ads
- You Tube marketing
- Remarketing/Retargeting (across search engines and social media) (across search engines and social platforms)
- Instagram Ads
What Does Monthly Management Include?
As part of monthly management, our company’s PPC management services comprise the following duties:
- Adjustments to Ad Placement and Targeting, Landing Page Performance Review, and Bid Management
- Analysis of costs and performance
- Improvements to geotargeting
- Meetings/Calls to Check In
- Monthly Campaign for Keyword Management Performance Report Ad Copy Testing and Optimization
Berytus’s PPC Management Strategy
PPC will be approached differently by each agency. Here are the nine guiding principles that our PPC campaign is built upon:
#1. Your Account Is Yours.
Your PPC campaign is a resource. Regardless of who your PPC management provider is, you should own whatever you produced and optimized because you paid for it.
#2. Improve conversion rates
Leads and/or sales are what matter, not clicks, impressions, click-through rate (CTR), or any other meaningless vanity number. We only focus on KPIs that your company is aware of and values.
#3. Natural-language report
We spare you the technical jargon and only report on the KPIs that matter to your company. We’re happy to talk shop unless you want to geek out.
#4. Not a silo
Our complete digital marketing department at Berytus, specifically our content marketing, conversion rate optimization (CRO), and search engine optimization teams, are supported by our PPC campaign (SEO).
#5. No Long-Term Contracts
Our PPC agreements are month-to-month and can be terminated with 30 days’ notice. The greatest way to keep a client is to produce an amazing service, not tie them up in a lengthy contract, in our opinion.
#6. Disable Autopilot
Depending on the expenditure velocity, we manually manage campaigns on a daily and/or weekly basis. This guarantees that our PPC managers are constantly monitoring the account performance and acting fast to fix problems.
#7. An assigned account manager
Each client has a specific point of contact that attends weekly or monthly calls, offers weekly updates, answers any queries in less than 24 hours, and is available whenever questions arise. Additionally, our account managers will often post updates for clients.
#8. Employ the best talent
Performance increases are a result of the people handling the accounts, even if we employ some technology to track and adjust campaigns. We make a significant investment in finding and keeping the most brilliant people, from our account managers to our PPC experts to our graphic designers and web developers.
#9. Neutralize an Old High Score
Our objective is to achieve a new high score when Berytus takes over any new PPC accounts. Although keeping an account up to date is great, that is not what motivates us. We are passionate about demonstrating how much we can advance if given the chance. We frequently boost conversion rates by 50–90%. (while driving down the costs).