Digital Marketing Strategy
The Framework for Success in Your Company’s Digital Marketing Strategy
Lay the Proper Foundation. Increase Traffic. Increase Lead Production. Expand Your Company.
Digital marketing silos are the highway to hell.
We can’t even count the number of times a customer has turned to us after their SEO company failed to grasp their brand. Alternatively, their PPC agency used up their entire budget on a campaign that failed to generate leads. Or perhaps it was because their content marketing company didn’t know how to funnel visitors.
We are able to give a significantly higher return on your investment than companies with a more constrained, tactical focus since we are a full-service digital marketing agency with a distinctive, holistic approach. This is because we begin by thoroughly analyzing your digital marketing basis. We locate any flaws or weak points and fix them. After that, we develop a thorough plan to achieve your objectives.
Most importantly, we dismantle tactical silos and implement a tried-and-true method for analyzing data from several platforms to maximize the impact of every dollar you spend on digital marketing.
What Is the Process of Our Digital Marketing Program?
Awesome ideas are never in short supply when you’ve been around for as long as we have (20+ years and counting) and when you’re surrounded by the best creative and strategic minds in the industry (around 100 of them). Finding the right ideas, for the appropriate audiences, on the right platforms, at the right times, and with the right aims is the difficult part.
Exactly that is what our program is designed to accomplish. This is how:
Alignment of Annual Goals & Objectives
Yes, it is what you read. a digital marketing company that considers time in years. We work with you to establish significant goals at the start of our partnership and once a year after that in order to ensure the long-term growth and success of your company.
Meeting for monthly reports and adjustments
Once the strategy is in place, we hold monthly meetings to review metrics, evaluate each tactic’s efficacy, and make any necessary modifications. The sum is bigger than the parts because we use diagnostics across platforms to guide the entirety of our approach.
Monthly Planning Session
While having big goals is excellent, achieving them takes a step-by-step strategy. Once our goals are in line, we put out a thorough quarterly plan that details the precise strategies we’ll employ to improve your KPIs.
Call for Weekly Status
Every week, we assemble in front of our screens to check in, run the stats, discuss the plan for the following week, pitch fresh concepts, and pose challenging inquiries. When necessary, we consult specialists from throughout the agency to ensure that we are seeing the big picture.
The Berytus Method of Digital Marketing.
We utilize our multidisciplinary experience and take a distinctive, all-encompassing approach to digital marketing to assist you in expanding your company.
#1. Lay a Firm Foundation
We don’t merely produce content or run paid advertisements for no reason. Instead, we strive to comprehend the problems and issues that your audience has, spot keyword opportunities, and develop content that is specifically designed to present your company as the best answer. Companies that give up on content too soon are a common occurrence. However, such material might always work a little bit harder for your company if it is produced wisely.
#2. Create a Long-Term Success Plan
A foundation is more than just a support. They prevent shifting and settling from the earth and resist wetness. A solid foundation ought to be eternal. The same holds true for a solid digital marketing foundation. It raises awareness of your brand, increases traffic, and moves prospects along your sales funnel to the point where they make decisions. Additionally, it positions your company for long-term success.
#3. Develop a comprehensive strategy
Your approach must be comprehensive if you want to experience exponential growth. Every component of digital marketing works together. For instance, if you’re writing a blog, one article might be incredibly valuable in terms of SEO for raising your ranking, inspiring a killer email marketing campaign, serving as the best possible vehicle for paid advertisements, and housing premium content that guides potential customers toward the decision-making stage of their buying journey.
#4. Connect Your Channels
Imagine if none of these aspects of digital marketing were in harmony. The cost of navigating would be prohibitive for your company. You are using a strong digital marketing foundation when you consistently use each channel effectively and are aware of the connectivity. And that strong foundation makes it possible for you to establish the appropriate baseline measures, evaluate those results, and accomplish your objectives. Once more and again. In response, we are here.
#5. Make Your Business Future-Proof
Without a strong digital marketing foundation, your company won’t be able to weather economic downturns or expand as quickly. Furthermore, why invest in paid advertising if there is nowhere for the traffic to go or no plan for nurturing the leads once they arrive?
#6. Continuously improve your content
At Berytus, we do just that. Whether it’s a blog post, an eBook, or a video. We establish connections with thought leaders in the sector. After that, keep an eye on it and measure its effectiveness often. We examine the traffic and the sales. What can we do to prevent traffic without conversions? Let’s modify the call to action on the page. Then, we’ll take another measurement. Every piece of content becomes an asset with this strategy.