Web Strategy

A web strategy is a detailed plan that details your website’s goals, target market, geographic reach, marketing tactics, financial targets, and other details. It examines every step of the web design process to make sure your web presence supports other business operations with ease.

You should have a web plan so that you can clearly outline on paper the objectives of your new website and the results you hope to achieve. If you don’t, your website designer and developers will likely merely produce a visually appealing website rather than one that is optimized for performance.